Good Content Was Only Half the Job.

Knowing what to publish, where it should live and who it was actually for was extremely useful.

During the earlier testing period, the official pages gave us a useful view of how different ideas behaved once they entered the feed. A single page could not be expected to speak naturally to every audience in exactly the same way.

And the kind of post somebody would happily watch on TikTok was not necessarily something we wanted to force onto the official page purely because it had performed well elsewhere.

That pushed the strategy beyond content creation and into distribution architecture.

So Zephra built additional entry points around different languages, demographics and content interests.

The reasoning here was less about trend culture and more about accessibility and information distribution.

A Sinhala-speaking audience looking for campaign updates, speeches, political developments or information around the candidate's work did not necessarily need the same approach as Fan Page 1.

This page gave those audiences another way to access relevant information in a language and format more suited to how they consumed content.

Key Results

This policy-driven page showcased his party's economic strategies through animated, faceless videos.

By breaking down complex topics into digestible visuals, we emphasized how these policies aligned with his vision for Sri Lanka's future.

On Twitter, this page focused on concise written content for a professional, policy-oriented audience.

However, the page only ran for two weeks before the election, limiting the time available to grow its audience.

For issue-led content, we filmed him speaking directly to audiences, giving policy and commentary a clearer, more immediate format.

These videos allowed subjects that might otherwise have been communicated through speeches or lengthy written explanations to be presented in a format more accessible to everyday audiences.